Chery Holding Group (hereinafter referred to as “Chery Group”) recently released the latest sales report for February 2021. Data shows that in February, Chery Group continued to maintain its "acceleration", with 50,778 vehicles sold, up 144.9% year over year. Notably, Chery Automobile’s star products represented by the new generation of Chery Tiggo 8 and Chery Tiggo 5x continued to sell well in the European and South American markets. In February, 16,512 vehicles were exported, a 107.3% year-on-year increase.
As the earliest Chinese auto brand to explore the international market, Chery Automobile sees a continued growth in international sales in 2021. On the one hand, this stems from its long-term commitment to the globalization strategy; on the other hand, it is made possible by the continued diversification of Chery Automobile’s product portfolios for foreign markets, the tech-driven quality empowerment, and the further improvement of its brand image.
Star car models go global and “International Tiggo” enters the global market
Beginning in 2019, Chery Automobile has accelerated the launch of new products overseas in order to further expand the international market. Chery’s star car models headlined by Chery Arrizo 5, Chery Tiggo 5x, Chery Tiggo 7, and the new generation of Chery Tiggo 8 have successively “gone global”, enlarging the fan base in the global market with their strength. Taking the new generation of Chery Tiggo 8 as an example, it was launched in the Brazilian market last August and got an impressive monthly sales of more than 1,000 units in as little as four months. It was selected as the “Midsize SUV of the Year” by the renowned Brazilian website UOL after a victory over the Ford Territory and Jeep Compass.
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