Chery’s New PRO Family Models Launched in Iraq

On 8 September, Chery and its new partner Al-SARAB AUTO jointly organized a new car launch at the newly upgraded car showroom in Erbil, during which five PRO family models equipped with Chery's latest technology, including TIGGO 8 PRO, TIGGO 7 PRO, TIGGO 4 PRO, TIGGO 2 PRO and ARRIZO 6, were launched. This event marks Chery's return to Iraq.

After nearly a year of negotiations between the two parties, Chery and its new partner, Al-Sarab Auto, have reached a cooperation agreement., the Al-Sarab Auto Group has extensive experience in selling vehicles from several leading automotive brands. We believe that this partnership will bring a new car experience to Iraqi consumers.

This time, Chery brings to Iraqi customers the new PRO family models, which have been launched in China, Russia, Brazil, Saudi Arabia, the Philippines and other countries one after another and are loved by consumers worldwide. The PRO family models have distinctive PRO features. Firstly, they feature the new Sunburst River front with a geometric matrix diamond front grille and LED headlights, all of which make them highly recognizable and impactful. The interior features the family-specific wrap-around cabin design, so that a dynamic and high-tech cabin is created. At the same time, intelligent technology is the most distinctive feature of the PRO family models. They are equipped with technology features such as ultra-clear center display, remote start, 360 panoramic view and wireless charging. As a result, they are superior to other models in the same class, bringing consumers a smart car experience that exceeds their expectations. In addition, the PRO family is equipped with engines that are not only powerful but also more fuel-efficient, as Chery has the most advanced engine development technology in China, with a total of six engines winning the "Top 10 Engines" in China.

After returning to the Iraqi market, Chery will pay more attention to the service experience of its consumers. Currently, there are 80,000 Chery car owners in Iraq, as well as a large number of loyal Chery customers. For example, the number of local CHERY UNION fans is over 30,000. For these loyal car owners, Chery will launch welfare policies such as free car wash, free oil change, 30% discount on spare parts and gift giving to guarantee the rights and experience of these Chery car owners.

Through the cooperation with Al-SARAB AUTO, Chery will also bring PRO's after-sales service to Iraqi consumers. Firstly, the newly upgraded showroom in Erbil, which opened this time, according to international standards, including areas for vehicle display, vehicle storage, customer reception and rest, providing consumers with convenient and comfortable car buying services. In accordance with the new showroom standard, Chery with Al-SARAB AUTO target is to reach 15 outlets in operation, and the number of outlets is expected to reach 25 by the end of next year. At the same time, Chery is offering a 6-year, 200,000km standard warranty for the entire vehicle and there will be a special warranty offer for in this launch occasion for 10-years, as well there will be special offers for our premium customers like free door-to-door delivery and roadside assistance services.

Iraq is an important strategic overseas market for Chery. Chery will continue to develop in the Iraqi market and to provide Iraqi consumers with the best products and the highest quality services. Following this launch in Erbil, Chery is also planning to hold a new vehicle launch ceremony in Baghdad in October. Stay tuned!